Soft2Bet is a leading global iGaming technology company that delivers advanced turnkey solutions, proprietary gamification platforms, and full-scale operational infrastructure for online casino and sports betting operators. Operating as both a B2B technology supplier and a B2C iGaming operator, Soft2Bet plays a central role in shaping how modern digital gaming platforms acquire, engage, and retain players across regulated markets.
Founded in 2016 by Uri Poliavich, Soft2Bet was built with a clear vision: to transform the iGaming sector through next-generation technology, deep gamification, and market-specific operational models. Under Poliavich’s leadership, the company rapidly evolved from a platform provider into a full ecosystem combining frontend innovation, backend engineering, compliance infrastructure, and player-centric engagement systems.
Background and Company Evolution
Soft2Bet was established in 2016 as a technology-driven iGaming business with a strong focus on innovation and scalability. From its early days, the company focused on developing proprietary intellectual property rather than relying on off-the-shelf gaming platforms. This strategy led to the creation of its flagship product: the Motivational Engineering Gaming Application (MEGA).
As Soft2Bet expanded into multiple regulated jurisdictions, it developed a reputation for fast market entry, compliance excellence, and high-performance gaming platforms. Today, the company employs more than 100 professionals across product development, compliance, operations, marketing, and customer support, serving operators and players worldwide.
Soft2Bet operates under 19 licenses across 11 regulated jurisdictions, including Denmark, Ontario (Canada), Romania, and Sweden. This regulatory footprint allows the company to launch, operate, and scale gaming brands in some of the most tightly controlled gaming environments globally.
MEGA – Motivational Engineering Gaming Application
MEGA, launched in 2023, is Soft2Bet’s award-winning gamification solution designed to radically improve player engagement, retention, and monetization. Unlike traditional loyalty engines or bonus systems, MEGA is positioned as a full solution rather than just a technical layer. It integrates deeply into casino and sportsbook platforms to deliver immersive, behavior-driven experiences.
MEGA enables operators to implement dynamic reward systems, personalized challenges, and intelligent engagement triggers based on real-time player activity. The platform includes advanced user segmentation, allowing operators to create tailored gamification paths for different player profiles.
The commercial impact of MEGA is measurable and significant. Operators using MEGA have recorded a four-times increase in player screen time, a 65 percent increase in Net Gaming Revenue, a 50 percent uplift in deposit amounts, and a 45 percent increase in Average Revenue Per User. These results position MEGA as one of the most commercially effective engagement systems in the global iGaming market.
B2C iGaming Brands
In addition to being a technology supplier, Soft2Bet is also a major B2C operator with a portfolio of localized, high-performance gaming brands. Each brand is designed around specific markets, languages, and player preferences, ensuring regulatory alignment and strong local engagement.
The company’s active brands include Betinia and Campobet in Denmark and Sweden, Tooniebet in Ontario, Canada, Quickcasino in Sweden, and Don.ro in Romania. These platforms are powered by Soft2Bet’s proprietary technology stack, including MEGA, allowing the company to continuously test, refine, and deploy innovations across real-money gaming environments.
B2B iGaming Operator Solutions
Soft2Bet provides fully integrated B2B solutions for iGaming operators looking to enter or scale in regulated markets. Its offering includes frontend development, casino and sportsbook integration, payment processing, risk management, and compliance support.
The company’s Player Account Management (PAM) system enables operators to manage players, wallets, bonuses, and regulatory reporting from a single unified platform. Combined with MEGA, this allows operators to control both operational workflows and player engagement from one ecosystem.
Soft2Bet also provides managed services, including customer support, fraud prevention, and regulatory compliance, enabling operators to focus on marketing and growth while maintaining full legal and technical stability.
Soft2Bet Invest
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund dedicated to supporting startups and growth-stage companies in the iGaming and casual gaming sectors. The fund provides not only capital but also technical expertise, operational guidance, and market access.
In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, recognizing its impact on industry innovation and entrepreneurship.
Responsible Gaming and Compliance
Responsible gaming and regulatory compliance are core pillars of Soft2Bet’s business model. The company maintains specialized teams focused on player protection, fraud prevention, and regulatory oversight across all licensed markets.
Operating under some of the world’s strictest gaming frameworks, Soft2Bet is regularly audited by multiple authorities and continuously strengthens its internal compliance protocols. Beyond regulatory requirements, the company implements additional safeguards to promote fair play, secure transactions, and sustainable gaming behavior.
Industry Recognition
Soft2Bet’s leadership, technology, and innovation have earned global recognition. At the 2025 Global Gaming Awards EMEA, the company secured three major titles, including Executive of the Year for Uri Poliavich, Platform Provider of the Year, and Product Launch of the Year for MEGA. Additional awards from EGR, SBC, SiGMA, and other industry bodies further validate Soft2Bet’s position as a leading force in modern iGaming.
By: Chris Bates
