Isaac Junior Salvant of Haiti works as an entrepreneur in the web design industry, utilizing SEO strategies and digital marketing for his clients. In the following article, Isaac Junior Salvant discusses how taking advantage of both Google’s and Facebook’s advertising opportunities can allow businesses to reach a larger target audience, generate more leads, drive conversions, and improve their overall consumer engagement.
Since the early days of Web 2.0, the Internet has revolutionized how businesses advertise products and connect with potential customers. As digital marketing has grown to represent a majority stake of all advertising, businesses must now account for how Google and Facebook ads will affect their market reach.
In turn, Isaac says that this will allow businesses to grow beyond their current positions and expand into new markets. First, though, businesses must understand how to properly use these two platforms.
Advantages of Using Google and Facebook Ads
As of January 2022, Google held an astonishing 91.9% market share of all Internet traffic. In terms of real numbers, that means that more than 8.5 billion searches passed through the engine every single day in 2022. That represents the greatest potential market in the world. Likewise, Facebook reports nearly 3 billion active users every month, representing almost half of the world’s population.
Between these two platforms, Isaac Junior Salvant of Haiti explains that advertisers can access nearly every type of target audience imaginable. The trick is to tap into these resources and use them to reach specific populations. Fortunately, Google and Facebook handle much of the hard work in-shop, as both platforms offer powerful targeting tools that allow businesses to connect with their target audiences.
Plus, Isaac says that both platforms offer comprehensive analytics so that businesses can follow how successful their campaigns have been. If they’ve not been successful, it’s entirely possible to change their campaigns’ formats and approaches without moving platforms. This way, advertisers can reduce costs while always working toward greater efficiency.
Creating Successful Google and Facebook Ad Campaigns
Even though Google and Facebook can make digital marketing easier, it still takes careful planning and research to develop a successful ad campaign. Isaac Junior Salvant of Haiti says that before launching or even conceptualizing a campaign, advertisers should first identify intended goals:
- Is the campaign intended to increase brand visibility?
- Will ads drive sales or generate leads?
- How will the campaign reflect on or contribute to the brand?
- How widespread will the campaign be?
Only after establishing the goals of a campaign can businesses effectively do research into their target audiences. Isaac Junior Salvant of Haiti says that this should involve research into the interests and needs of potential consumers, as well as their demographics. Then, advertisers can begin conceptualizing a detailed plan to bring the campaign to life.
In terms of practicalities, this plan should consider the ad format (video, print, image, stories, etc.) as well as the budget and timeline for launching the campaign early on. It should also identify essential keywords to drive optimization and hit targeted searches. After launching, the business should then track engagement and make adjustments where needed.
Go Big or Keep Things Simple
The beauty of using Google and Facebook ads is that they can be as flashy and corporate as possible, or as simple and restrained as needed. Isaac Junior Salvant notes that a large portion of the creative development will happen behind the scenes, so when it comes to posting the ad, it all comes down to what the creator is willing to upload and then progressing through five simple stages.
With Google, the advertiser can set specific goals, determine the exact range for the ad, create targeted messaging, set a clear budget, and then publish the ad with the click of a button. It then goes live and will interact with customers within the set range. Isaac Junior Salvant of Haiti explains that Facebook follows a similar process, which can be accessed through a business account.
Thanks to the added flexibility afforded to businesses by Google and Facebook, they can better tailor their campaigns to reach new and wider audiences without wasting resources. As such, businesses can take advantage of a global market and expand far beyond their existing consumer base. With greater growth, they can then diversify into new product lines and build their brand into something generational.
Final Thoughts
Between global searches and social engagement, Google and Facebook represent two of the most powerful marketing tools in the world. By utilizing the power of their ads services, businesses can increase traffic, expand their market visibility, and drive growth on a global scale. However, advertisers must first dedicate time and effort to planning the creative side of their marketing campaigns.
