Keith DeMatteis, a small business owner, emphasizes that as technology continues to revolutionize industries, it has become imperative for business owners to harness these advancements not only to survive but to thrive. In the following article, Keith DeMatteis discusses how entrepreneurs can tap into the power of technology to propel their businesses to new heights of growth and prosperity.
Technology is indispensable for small businesses in today’s ever-digital landscape. Those who want to stay ahead of the competition must leverage its power and embrace everything from cloud computing to AI chatbots to automation. Regardless of financial resources, there’s purportedly a technological solution that fits every small business’s budget.
Keith DeMatteis says that from understanding the reasons behind entrepreneurs’ decisions to invest in tech to learning about the specific technologies available, small business owners stand to gain a lot from heeding the following advice.
Keith DeMatteis Notes the Reasons Small Businesses Should Invest in Technology
Harnessing technology can be the best decision made by entrepreneurs who are yet to buy into the movement. Even though some may consider the initial outlay to be great, it appears such implementations end up paying for themselves in more ways than one.
Keith DeMatteis explains that those who’ve taken the technological plunge emphasize the below-mentioned benefits have been game-changers for their organization:
Boosted Efficiency
Entrepreneurs typically have lower budgets and a lot less time to spend on each area of their business. As such, efficiency is one of the most important factors. And a recent study on American workplaces noted that collaborative technologies/tools increase operational efficiency by a whopping 131%.
Put simply, digital solutions streamline major processes, making the organization much less segmented and easier to manage.
Enhanced Collaboration
Keith DeMatteis reports that COVID-19 had a lot to teach the human race, but a crucial lesson for entrepreneurs was that disruptions can be business-ending. Thus, they need to be able to work seamlessly, regardless of external events. This is where technology comes in.
No matter the circumstances or where employees are in the world, digital solutions, like enterprise communication platforms, ensure everybody collaborates effectively. With the power to enable asynchronous work, people don’t need to be in the same room to work toward a shared goal.
Increased Customer Satisfaction
Human error isn’t going away any time soon; it’s within everyone’s DNA. However, that doesn’t bode well for customers who just want their interactions with a small business to be perfect.
Entrepreneurs who adopt the right software can eliminate this aforementioned error, allowing support teams to use their varied skills for strategic activities and resulting in better, consistent customer service and boosted across-the-board satisfaction, according to Keith DeMatteis.
Simplified Tracking
With less affluent budgets, small businesses need to ensure every spent dollar has a purpose. While entrepreneurs were once obliged to hire bookkeepers, they no longer have to partake in this costly endeavor. Instead, they can implement invoicing, reporting, and accounting software to take care of it for them.
Keith DeMatteis says that these tools spit out data via simple charts, ensuring every business can see where their cashflow ends up.
Broadened Reach
Marketing outreach is essential for small businesses wanting to grow — newspapers and billboard advertisements aren’t as effective as they used to be! These days, technology is marketing’s driving force, underpinning (and guiding) every decision.
Social media marketing empowers entrepreneurs to connect with their targeted audiences, reaching a far broader pool than localized, in-person methods.
The Technologies Providing the Most Rewards for Small Businesses
Keith DeMatteis also notes that as well-established small business owners can attest, reaping these profit-increasing rewards rests on adopting the right technologies for the organization.
Despite the myriad of tech available, the following are the most widely implemented by small businesses across the nation:
Automation
Scaling requires people power; automation reduces the manual work and human time required to complete mundane tasks, freeing resources to hire talented colleagues. Provided it’s employed properly, it’ll increase productivity, accuracy, and leave time for business-critical activities.
It’s recommended to focus on automating basic processes first, such as:
- Sales follow ups
- Digital workflows
- Invoicing and bookkeeping
- Social media posting
AI Chatbots
Keith DeMatteis explains that AI chatbots have transformed the customer experience, serving as the first port of call for interactions between businesses and customers. Offering instant support, answers to FAQs, and reduced response times, they’re a savvy implementation for busy entrepreneurs.
Cloud Computing
Data management has never been so simple. Cloud-based symptoms provide unprecedented scalability, flexibility, and cost-effectiveness for businesses. Many entrepreneurs already own effective solutions (e.g., Microsoft 365 or Google Workspace); they just need to learn how to harness their full potential.
Technology is the ticket to small businesses converting more leads and securing their future.
