Founded by Scott Jacobson, Fuse Advancement is an advertising and marketing company with a unique approach to boosting revenue, customer advocacy, and brand value to all-new heights. In the following article, a look at the founding members and how the company is steadily growing.
Bolstered by the one-and-only FUSE PHILOSPHY, the company utilizes an innovative process that deftly balances the old with the new to build networks, develop partnerships, and help organizations achieve their ideal future.
Fuse Advancement has already changed the trajectories of its partners, putting them back on the path to ultimate success. However, none of this would’ve been possible without three core members of the Fuse team.
Scott Jacobson Founder of Fuse Advancement is the Brains Behind the Brilliance
Scott Jacobson, Keith Saleo-An, and Cuyapi Scott have grown this organization to where it is today, tackling projects that many would consider a waste of time. But now, organizations who partner with Fuse Advancement are in very safe hands with these out-of-the-box thinkers.
Scott Jacobson
Fuse Advancement Founder and Chief Executive Officer
Scott Jacobson, founder of Fuse Advancement was a member of staff at the University of Southern California for around 15 years, where he rapidly gained a reputation for his innovative methods.
He was the poster man for fundraising and development, leading the Los Angeles Memorial Coliseum’s $315 million renovation and fundraising plan as well as winning the 2016 Volunteer Friend of the Year Award from the university.
His intimate understanding of development and fundraising throughout his time at USC actively helps him aid organizations today, allowing him to effectively craft new revenue streams for partners. Impactful connections are at the core of his working methods, ensuring original solutions and gains that will skyrocket bottom lines, regardless of the sector.
Keith Saleo-An
Director of Strategy at Fuse Advancement
Keith Saleo-An came to Fuse Advancement from Sama, an artificial intelligence tech company, where he led countless research efforts that established processes, defined product strategies, and measured their impacts.
His list of achievements is plentiful. However, the most notable is perhaps the randomized control trial he led in partnership with the Massachusetts Institute of Technology.
It’s experiences like these that make Saleo-An the perfect strategic thinker for Fuse. His ability to leverage analytics to ensure data-driven decisions is simply unparalleled.
Cuyapi Scott
Chief Marketing Officer at Fuse Advancement
Cuyapi Scott is responsible for communications, marketing, strategic planning, and brand management throughout the Fuse enterprise. Her diverse professional and personal experiences support the firm’s vision of refreshing the airport advertising space.
Born in the Philippines to an Igorota social worker mother and an American Peace Corp Volunteer father, Scott was a worldwide citizen from the get-go. Taking her first flight at a mere six months old, she’s been there, done that, and gotten the wardrobe where airports are concerned. There simply isn’t a better fit for the Fuse family.
Shaping the Future of Airport Advertising
No one does airport advertising like Fuse Advancement. Partnering with these creative thinkers, dreamers, and doers cultivates dynamic win-win relationships at any growth stage.
Gone are the days of tired, seen-it-all in-terminal airport advertising — Scott Jacobson, founder of Fuse Advancement, and his team are breaking the mold, confidently striding toward a redesigned future.
Scott Jacobson founder of Fuse Advancement notes that the partnership program, Fuse Connect, has garnered attention from many of the nation’s airport’s, including Palm Springs International Airport (PSP). This bustling entity recently announced their three-year contract with Fuse for on-campus advertising, which will soon see local businesses reaching a far wider audience.
The signed-and-sealed agreement will see the brilliant minds at Fuse working closely with PSP to revitalize the airport’s advertising program by injecting it with engaging concepts to entice travelers.
By collaborating with Scott Jacobson and his team, Palm Springs International Airport will ensure the passenger experience is enhanced while simultaneously drumming up paying customers for the area’s businesses. In this fast-paced world, exposure is a necessity, and with the perfect campaign, airports are the perfect places to obtain it.
Scott Jacobson founder of Fuse Advancement explains that both sides of the Fuse-PSP coin will work together to create an in-terminal advertising program that brings the very essence of Palm Springs into the terminal for happier travelers and local businesses with ultra-positive cash flow.
Reinvigorating Local Business One Airport Advertising Campaign at a Time
Innovation in the world of airport advertising and marketing is where Fuse Advancement shines. With a team of exorbitantly talented individuals, the company’s partnerships elevate marketing efforts to the dizzying heights of profit-boosting, local-business-building success.
