Thomas Ligor of New York is a marketing expert who specializes in lead generation strategies for businesses. In the following article, Thomas Ligor explains why utilizing specific strategies has become more important than ever as companies seek to increase sales and stay ahead of the competition.

The business world is more competitive than now ever before, with numerous companies providing the same service or product. To stay ahead of the ever-growing competition, strategists and business owners need to think more carefully (and creatively) about their marketing techniques to boost sales and performance.

But, Thomas Ligor of New York says that customers don’t come from thin air — they come from leads, potential clients who companies can guide through marketing funnels. Industry experts encourage all professionals to understand various lead generation strategies to find those best suited to their businesses.

The Top Five Marketing Strategies Skyrocketing Businesses in 2023

From utilizing platforms such as social media to live chat for more than standard support questions, marketers and entrepreneurs can access a range of helpful lead-generation tips.

Harnessing the Power of Social Media

By now, Thomas Ligor of New York says that just about anyone in the marketing sphere understands the power of social media. But it isn’t just about timely posts anymore; it’s about engaging with communities and joining forces with like-minded influencers.
The following methods have proved particularly beneficial for generating leads:

• Joining social media communities — Reddit, LinkedIn, and Facebook are popular places for those with shared interests to gather. Companies should step into their consumers’ shoes and join the groups their target market may participate in. Although many social media groups ban promotional content, businesses can easily spread awareness of their products through these platforms.
• Working with influencers — Consumers pay attention to influencers’ opinions (that’s how they got their name, after all). Depending on the industry, working with them can be beneficial for both parties. Reaching out to well-known influencers is a proven method for generating leads.

Email Marketing Isn’t Dead

Even though email marketing seems like it’s from a different era, it’s still proving its worth in 2023. Thomas Ligor of New York says that whether companies send weekly newsletters or save emails for their product launch announcements, email blasts create leads when they’re short, catchy, and come with a tempting a call-to-action (CTA).

Most expert marketers recommend following up with those who enter their contact details in an online form immediately with automated emails. It instantly piques their interest, helping them hold on to the excitement about the product or service.

Not to mention, email engagement is a great metric for discerning high-quality leads from less-than-serious requests or curiosity seekers.

Doing Paid Advertising Like the Experts

Thomas Ligor of New York explains that organic reach is becoming increasingly challenging to achieve in the rising digital era. Thus, more marketers are turning to paid advertising to fuel their campaigns.

But throwing money at the problem isn’t going to craft leads, experts say. Instead, marketers need to develop the right content for their paid advertising efforts to be fruitful.
Those well-established in the field state there are a few ways to do this, including

• creating the right call to action.
• distributing advertising budgets across all channels.
• monitoring the effects of paid advertising on organic reach.
• continuously analyzing results and changing strategies that reflect the data.

CTAs Are Businesses’ Best Friends

Call-to-actions or CTAs may just be any business’s life source. Some may say it’s the be-all and end-all of lead generation — companies are oarless rafts in a massive ocean without them.

These small but catching bits of content hook audiences and inspire them to take action. And no, Thomas Ligor of New York says that they aren’t supposed to lie solely on landing pages; they should be utilized throughout all copy, including email campaigns.

Strategically placing CTAs across a website is one of the most effective ways for businesses to increase lead generation and conversion rates. Thomas Ligor of New York says that while “too much of a good thing” is certainly apt, situating them where people may want to subscribe, sign up, or get started with a brand is the way forward.

Utilizing Live Chat for More Than Support

Many businesses use live chat for support purposes, but it’s actually a lesser-known (but highly effective) tool for lead generation. Industry moguls often describe it as the “new norm” for customer interactions. Frankly, Thomas Ligor of New York sats that it’s a must-have for every customer-facing website in the modern world.

Adding live chat features allows visitors to connect seamlessly with brands, ultimately proving strong customer service and commitment to consumer satisfaction.

Companies often send lead capture forms to active site users to engage them and accelerate visitors’ entrance to the marketing funnel.

In Conclusion

Implementing effective lead generation strategies is crucial for any business looking to grow and succeed in the long-term. By understanding the target audience, leveraging multiple channels, and continuously optimizing the approach, companies can generate a steady flow of high-quality leads that will ultimately drive lengthy growth and success.